Commercial space design: how to create a unique brand image
Commercial space design is one of the important ways for companies to show their brand image, which not only can attract customers' eyes, but also can improve the visibility and reputation of the company. So, how to create a unique brand image?
First of all, commercial space design needs to consider the positioning and target group of the enterprise. Different companies have different positioning and target groups, so the design style and elements should also be different. For example, the commercial space design of high-end brands should focus on the sense of luxury and quality, while the brands preferred by young people should be more fashionable, energetic and innovative.
Second, commercial space design needs to focus on details. Details determine success or failure, a well-designed small details can often make customers remember the brand image. For example, the designer of a restaurant designed the wall as a large bookshelf with various tableware and spice bottles, which is both practical and unique, making people impressed.
Again, commercial space design needs innovation. Innovation is the soul of commercial space design, and only continuous innovation can attract customers' attention. For example, the designer of a clothing store designed the ground of the store into a large runway, allowing customers to feel the atmosphere of sports while shopping, thus increasing the fun of shopping.
Finally, the design of commercial space needs to consider practicality. Although the purpose of commercial space design is to create a unique brand image, practicality is equally important. A design is unique, but if it is not practical, it will affect the shopping experience of customers. Therefore, commercial space design should focus on practicality and comfort, so that customers can enjoy shopping in a comfortable environment.
To sum up, commercial space design is one of the important ways for enterprises to show their brand image, it needs to consider the positioning and target groups of enterprises, focus on details and innovation, and also pay attention to practicality and comfort. Only by creating a unique brand image can we attract more customers and enhance the visibility and reputation of the enterprise.