How to IGTV Landscape: Mastering the Art of Landscape Videos on IGTV

IGTV, or Instagram TV, allows users to share long-form videos directly to their audience. While IGTV originally focused on vertical content, Instagram now fully supports landscape (horizontal) videos as well. Using landscape videos can create a more cinematic effect and is ideal for certain types of content like tutorials, interviews, or tours. Here’s a complete guide on how to upload and optimize IGTV landscape videos:

How to Upload Landscape Videos to IGTV

1. Prepare Your Video: Edit your video in a landscape aspect ratio, ideally 16:9 (horizontal). Common resolutions include 1920x1080 pixels (Full HD).

2. Open Instagram: Log in and tap the "+" button to create a new post.

3. Choose “IGTV Video”: Select “IGTV Video” from the options or go to your profile, tap the IGTV icon, then the "+" symbol.

4. Select Your Video: Browse your camera roll for your landscape video.

5. Adjust the Cover: You can upload a custom cover or adjust the frame. Vertical covers will have black bars if your video is horizontal.

6. Add Title & Description: Fill in these fields to make your video discoverable.

7. Post: Tap "Post" to share your landscape IGTV video. Viewers will need to rotate their device or watch in full-screen for the best experience.

Design Tips for IGTV Landscape Videos

As a designer, landscape video offers unique storytelling opportunities and space for thoughtful compositions. With more horizontal space, you can better highlight interior design layouts, room makeovers, and before-and-after transformations. For instance, filming a walkthrough of an open-concept living area is often more engaging with a wide frame. If you’re planning a content strategy around showcasing interiors, using a 3D render home visualization can enrich your IGTV material, allowing for seamless transitions between virtual designs and real-world results. This not only elevates your video content's value but also provides viewers with an immersive, professional perspective.

Tips 1:

When editing landscape IGTV videos, leave visual cues or gentle text reminders encouraging viewers to rotate their phones for the optimal experience. Clear focal points help keep viewers engaged, even when watched in the default (vertical) view.

FAQ

Q: Can I upload both landscape and portrait videos to IGTV?

A: Yes, Instagram IGTV supports both orientations. Landscape videos are displayed with horizontal black bars in the vertical feed, but become full-width when viewed in landscape mode.

Q: What’s the best resolution for IGTV landscape videos?

A: The ideal is 1920x1080 pixels (16:9 aspect ratio) for Full HD quality.

Q: How do I make sure my IGTV landscape video looks professional?

A: Use a steady camera, good lighting, and plan your framing. Editing with a designer’s eye for balance and space can significantly improve appearance.

Q: Can I use custom thumbnails for landscape IGTV videos?

A: Yes, but Instagram displays covers in vertical format, so make sure the most important information is centered.

Q: How can interior designers use IGTV landscape format effectively?

A: Landscape IGTV is perfect for room tours, design reveal videos, and showing before-and-after redesigns in their full context.