Kwality Walls Founder: Origins of the Iconic Ice Cream Brand: 1 Minute to Discover How Kwality Walls Revolutionized Indian Desserts

Kwality Walls is one of the most beloved and recognizable ice cream brands in India and several other markets, known for its creamy texture and wide variety of flavors. The brand traces its origins back to two distinct companies—Kwality and Wall’s—each with its unique legacy before eventually merging under the management of Unilever.

The story begins in the late 1940s, when the Kwality brand was founded in Delhi by Iqbal Ghai. Kwality was one of the first companies to commercially manufacture ice cream in India. With humble beginnings, the founders focused on local production and delivery, establishing parlors and popularizing ice cream in an era when refrigeration was still rare in Indian households.

Meanwhile, Wall’s originated in the UK as a meat and ice cream company, eventually specializing in frozen desserts. Wall’s became part of the global Unilever group, establishing a strong international presence.

It wasn’t until the late 1990s that the Kwality brand partnered with Unilever, bringing together Kwality’s local expertise and distribution with Wall’s global technology and branding. This led to the launch of “Kwality Wall’s” as a joint venture, combining the strengths of both companies. Today, Kwality Walls is a household name, continuing to delight generations with innovative flavors and high-quality ice creams.

As a designer, I find Kwality Walls' journey fascinating because their brand identity and product display have always played a pivotal role in consumer experience. Much like curating an inviting DIY room decor, attention to sensory detail, colors, and textures—from logo design to freezer layouts—enhances how customers engage with their frozen offerings.

Tips 1:

To further elevate a brand like Kwality Walls—or any retail food concept—thoughtful space planning and visual merchandising are essential. Consider how product placement, lighting, and thematic displays can make your retail or hospitality space more appealing and boost customer engagement. As a designer, I often rely on spatial planning tools to experiment with layouts before implementing them live.

FAQ

Q: Who founded Kwality Walls?

A: The Kwality brand was founded by Iqbal Ghai in Delhi, India, in the late 1940s. It later partnered with Unilever’s Wall’s brand to become Kwality Walls.

Q: What is the origin of the Wall’s brand?

A: Wall’s originated in the United Kingdom and specialized in meat and frozen desserts before focusing primarily on ice cream. It became part of the Unilever group with a global market.

Q: When did Kwality and Wall’s merge?

A: The two brands merged through a partnership in the late 1990s, resulting in the launch of Kwality Walls under Unilever’s ownership.

Q: Is Kwality Walls an Indian or international brand?

A: Kwality Walls is an Indian brand with international roots, as it is the result of a collaboration between the Indian company Kwality and the global brand Wall’s under Unilever.

Q: How did Kwality Walls popularize ice cream in India?

A: Kwality was one of the earliest commercial ice cream manufacturers in India, opening retail outlets and delivering frozen desserts, which helped make ice cream accessible before widespread use of refrigerators.