Who Makes the Best Vinyl Plank Flooring?: Expert Advice, Top Brands, and Real Experiences for Your Next Flooring Project

If you’re thinking about new floors, you probably want to know who makes the best vinyl plank flooring. The choice can feel overwhelming, with so many brands promising durability, water resistance, and a luxurious look. As a senior interior designer, I’ve installed luxury vinyl plank (LVP) in upscale homes, family remodels, and even bustling commercial offices. Let’s break down what actually matters—brand reliability, style options, wear layer, and price.

Shopping for floors is a big decision, up there with picking paint colors or designing your dream room layout. You want a floor that can handle your lifestyle, whether that means muddy boots, pet claws, rowdy kids, or a stylish open-plan kitchen. From my experience (and backed by recent Houzz Design Insights 2025 data), four brands consistently top the lists for best vinyl plank flooring in the US: Shaw, COREtec, Mohawk, and Mannington. Let’s dig into why they’re getting so much buzz—and which to choose for your unique space.

Best Vinyl Plank Flooring Brands (and Why They Stand Out)

Shaw Floors: It’s hard to beat Shaw for variety. Their Floorte Pro line features an ultra-thick wear layer and realistic wood embossing. I’ve installed it in kitchens and basements—clients love that it’s virtually waterproof and comes with a textured finish that hides dirt. Shaw gets high marks for consistent quality control and a massive selection of colors.

COREtec: The original “engineered” LVP. COREtec was the first to add a cork underlayment to their planks, which means more comfort underfoot and a quieter step. This makes it ideal for multi-story homes or condos. The brand’s patented waterproof core is legendary for surviving floods (yes, I’ve seen it in action after a dishwasher disaster!). Reviews from homeowners regularly highlight how soft and warm it feels compared to traditional LVP.

Mohawk: Mohawk’s SolidTech Plus line delivers impressive scratch resistance—the go-to for dog owners or busy families. The locking system is super tight, which means easier DIY installs. Mohawk also offers a lower-VOC product lineup, appealing for those who want healthier indoor air quality.

Mannington: If you want a design-forward look, Mannington Adura Max is worth a close look. Their patterns are subtle, modern, and frequently win praise from fellow pros. Mannington’s wear layers are thick, and customer service is excellent (something you’ll appreciate if you ever need a replacement plank years down the line).

AI-Assisted Modeling for Vinyl Flooring Layouts

Before you pick a brand, it helps to visualize what your room could look like. Programs such as a 3D floor planner or AI-powered design tools make it easy to see vinyl plank patterns or herringbone layouts in your real space. I use these tools to save clients hours of back-and-forth—and to spot issues before installation.

Real User Story: Finding the Ideal Vinyl Planks

Last year, I worked with a family of five remodeling their mudroom and kitchen. The room faced a sunny backyard and was the main drop zone for shoes, dogs, and sports gear. Initially, they loved the budget option from a big box store, but after seeing samples IRL, they switched to COREtec’s Plus Enhanced line. Their reason? Better underfoot comfort and more natural-looking graining. A year later (two muddy seasons and at least a dozen soccer cleats later), the floor still looks spotless. The takeaway: samples matter, and so does the brand’s reputation for standing up over time.

Common Mistakes & Fixes When Choosing Vinyl Plank Flooring

• Ignoring the subfloor: Vinyl planks are forgiving, but major dips or bumps will telegraph through over time. Always prep and level your floor!

• Skipping the wear layer check: Not all 20mil wear layers are the same quality. Cheaper brands sometimes fudge the specs—don’t just go by the number.

• Forgetting about sunlight: UV rays can fade or yellow cheaper vinyl. Opt for a brand with solid UV coating if your space gets tons of sunlight.

Best Free Tools for Planning Your Vinyl Flooring Project

Looking to test layouts, calculate square footage, or compare plank colors before you buy? Free online platforms like a floor plan creator are perfect for experimenting. These allow you to drop in different plank samples, preview patterns, and calculate budget-friendly options before you shop in person.

FAQ

What makes COREtec a top pick among designers?

Its comfort, quietness, and best-in-class waterproof core. I’ve witnessed it withstand minor floods during remodels, making it ideal for active homes.

Are there big differences between Shaw and Mohawk planks?

Yes. Shaw typically excels in artistic textures and waterproofing, while Mohawk is especially durable for pets and has easier click-lock installation for DIYers.

How long does a quality vinyl floor last?

With proper installation and care, premium vinyl planks from trusted brands can last 15–20 years, according to U.S. Bureau of Labor Statistics reports on home renovation cycles.

Can I use these brands for bathroom or laundry?

Absolutely. Shaw, COREtec, and Mannington all offer products certified for full-bath and damp conditions. Just ensure seams are tight and always follow installation guidelines.

Is DIY installation realistic for beginners?

Yes, especially with Mohawk’s SolidTech. Just prep your floor, use the right tools, and watch a few tutorials before starting.

What’s a typical price range for high-quality vinyl plank?

Expect to pay $3–$7/square foot for the best brands, based on 2025 Statista price data. Installation (DIY or pro) impacts cost significantly.

How do I know which wear layer to pick?

Look for at least 12mil for low-traffic rooms and 20mil+ for high-traffic or pets. Also consider the manufacturer warranty.

Can I use a design visualization tool to try out colors?

Yes, many free digital tools allow you to upload a photo of your room and quickly swap out vinyl plank colors and patterns.

Do top brands offer environmentally friendly vinyl flooring?

Some do! Mohawk, for instance, carries lower-VOC products and recycles manufacturing scraps.

Any tips for making small rooms look larger with vinyl plank?

Choose wider planks in lighter tones and lay them parallel to the longest wall. Using a simple layout can make the space feel more open.

Is it safe to use vinyl in homes with allergies?

Most high-end products are hypoallergenic and easy to clean. Stick to brands with FloorScore or GreenGuard certification for extra peace of mind.

Where can I find help designing my floor plan for free?

Online platforms with built-in floor planners and sample previews are great for DIY-ers starting out. I recommend using one before buying materials.